FORTNITE EMERGES AS A SOCIAL MEDIA PLATFORM FOR GEN Z
By Sara Shaw • June 12, 2019
A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet.
“Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG. With 250 million users, Fortnite has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform.
Those between the ages of 10 to 17 and who play the game at least once a week spend 25 percent of all of their free time playing Fortnite, making the game an attractive option for marketers looking to gain notice from younger generations.