Freezer Expedition Series Sets a Fresher Course for Wendy’s Company
By Melissa Martin • November 18, 2016Wendy’s is holding a contest until November 20 called the “Freezer Expedition,” in which viewers are encouraged to share photos of the oldest things in their freezers via social media. This campaign may seem strange on the surface, but the premise manages to support one of Wendy’s key brand pillars: fresh ingredients. The company hopes that this campaign will remind consumers of their fresh beef patties that are never frozen.