Gerber is Using Social Ads and Empathy to Sell its High-Tech Baby Formula Machine
By Carlton Wilcoxson • December 16, 2015
Gerber is launching a year-long digital advertising campaign today to promote a WiFi-enabled machine that makes baby formula. BabyNes works much like a Keurig coffee unit, with small packets of formula that you can pop in and brew.
The machine is designed to make a bottle of formula in one minute, offering fluid-temperature controls, a water filter and a smartphone app. The machine connects with the app via WiFi to track feedings as well as record important nutritional information and other items concerning the baby’s health. Gerber offers specific formula packets designed for babies ages 1 month to 36 months.
There will be a total of four clips in the empathetic series that consists of a 60-second spot, a pair of 30-second clips and one 15-second video.