Have Brands Like All Detergent and Zappos Cracked the Code on User Generated Videos?
By Avery Graham • June 26, 2014
In this digital age, images are quickly becoming a main source of communication and, for over half of Americans, user-generated content is considered more trustworthy than any other information when researching a brand, product or service. For this reason, brands like Zappos, NBC Sports and All Detergent have begun to capitalize on user-generated videos specifically.