Heineken Taps Fred Armisen for ‘Social Experiment’
By Chelsea Lish • July 23, 2014Heineken’s latest marketing play aims to pull city dwellers from their usual routines with “social experiments,” involving Fred Armisen anonymously calling a New York City pay phone to see who picks up. The campaign includes YouTube teasers, a microsite and is a part of Heineken’s larger ongoing campaign “Cities of the World.”