Here are 6 New Ways to Make Mobile Advertising Work
By Carlton Wilcoxson • October 8, 2015
There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our lives, becoming our primary access point to the Internet and the real world around us, the need for money to follow is massive.
1. Maps: What is interesting about mobility isn’t that we’re moving, but that we’re making decisions about what to buy, where to go, how to get there and a myriad of other things. No other medium is so often used at a time when we make selections.
3. Frictionless, buyable content: Our phones know everything about who we are (including our payment details), and they securely lock this information behind a fingerprint. How long is it before we see ads for items we can buy directly with a fingerprint? We need to remove the friction, or obstacles, from making a purchase and even visiting another website.