Here are the Instagram Emojis that Get the Best Engagement for Brands
By Carlton Wilcoxson • December 8, 2015
Simply Measured studied 2,500 Instagram posts by global brands from the Interbrand 100 list and found that the emoji known as “love heart” performs better than all other emojis on the platform by a wide margin, averaging more than 120,000 likes and comments per post. The next two emojis in terms of brand engagement are “sparkles,” which averages 80,000 likes and comments, and “artist palette” with roughly 50,000 likes and comments, according to the Seattle-based data company.
Here are six other interesting stats from the study called 2015 Instagram Industry Report:
90 percent of the companies on the Interbrand 100 list have Instagram accounts.
35 percent of brands used emojis in their captions.
82 percent have posted to their account in the past 30 days.
80 percent post at least one Instagram photo or video per week.
The number of brands that post more than 50 times per month has risen from seven to 14 in the past year.
One-third of the companies post to Instagram 10 to 20 times a month.
Check out Simply Measured’s graphic in the article showing how well other emojis work for marketers like IBM, Microsoft, Coca-Cola, GE, Samsung and McDonald’s at the link below.