Here’s How Brands Should Be Using Facebook Live
By Sara Shaw • January 5, 2018
Fans of Facebook Live say they like how intimate and connective it feels. Additionally, recent reports show that viewers of Facebook Live videos comment 10 times more than other videos because they are engaging in conversation with other viewers. While Facebook Live has had its growing pains, brands are beginning to use the platform in very unique ways. Read more below about how brands like General Electric utilized this new platform to their advantage.