Here’s what happened when we blew NYC’s mind with free DQ Bakes! Snacks
By Hannah Wheeless • October 11, 2016
Dairy Queen puts fans up on the big screen in New York City to promote their latest and hottest menu addition. DQ teamed up with Mashable in Union Square to bring a pop-up shop filled with DQ Bakes! Snack Menu samples for thousands of surprised snack lovers. The fans were then encouraged to jump into their GIF booth to show and spread their excitement for the new treats as their videos were projected on a big screen TV for all to see. Mixing free food with interactive video allowed DQ to target a large demographic and pull off a successful promotion.