Hershey’s Built Its Tastiest Website Yet, All Made of Chocolate
By Lauren Stacy • April 7, 2017
In Brazil, Hershey’s took the concept of an edible internet to a whole new level. Its latest promotion, dubbed “Eaternet,” filled the company’s website with chocolate icons ranging from igloos to dogs, and then raffled them off to fans. Using media personalities to boost the campaign, fans were encouraged to buy Hershey’s bars with codes on the wrapper that entered them for a chance to win. With over two tons of chocolate delivered and impressive stats to support the bold move, the stunt proved to be a huge success.