How Advertisers Can Win With Facebook’s New Mid-Roll Video Ad Format
By Lauren Stacy • February 15, 2017
As Facebook integrates mid-roll ads into video content, brands must be conscious of how to best leverage the new format without interfering too much with the user experience. With an array of metrics and analytics at advertisers fingertips, there is no longer an excuse to fall behind. Brands must actively manage their creative and continue producing content to remain competitive and keep viewers engaged.