How Brands are Using Instagram’s New Long-Form Video Feature, IGTV
By Sara Shaw • June 27, 2018
Last week, Instagram launched its new long-form video platform called IGTV. IGTV allows users to create channels and post videos up to 60 minutes long, competing directly with YouTube. So far, the new video platform has been praised for its integration into the Instagram app, but some marketers are worried about the limited search capability. Brands like Chipotle, Nike, Netflix, Trader Joe’s and many others are already putting up new, unique content. While IGTV is not showing ads yet, many advertisers are already thinking of ways to produce paid content for the platform.