How iHeartRadio Got 340 Million Snapchat Impressions in 2 days
By Carlton Wilcoxson • October 8, 2015
At the fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas.
To generate the buzz, the San Antonio, Texas-based company utilized the prime Snapchat Discover real estate on the app that iHeartRadio has only had since the end of July.
The iHeartRadio Music Festival’s marketers seemed to place a premium on social media this year while also getting roughly 7.3 billion impressions across Twitter, Facebook, Instagram, Tumblr, Flickr and YouTube.