How Polaroid is Utilizing Affordable Social Creators to Boost Sales
By Lauren Stacy • December 30, 2016
Polaroid is working with Social Native, a platform that pays content creators to feature specific brands. In its first effort, the brand organically reached 2.5 million Instagram users within three weeks, cementing their relationship with the platform. Since then, Polaroid has spent roughly $12,000 a month on the program and seen sales jump up to 180 percent at times. As the debate about whether content creators and social influencers actually increase sales for brands continues, Polaroid appears confident in trusting they do.