How the Chicago Bulls are Using Vine and Stop-Motion to Score with Sponsored Content
By Carlton Wilcoxson • February 25, 2016This season the Bulls began a sponsored content deal with BMO Harris Bank to create a stop-motion Vine series that’s become some of the most unique and best-performing content across all of its social channels. The newest #BMOVineabulls post dropped recently and has Benny the Bull flying Jordan-style around His Airness’s iconic statue outside the United Center.
The Bulls’ digital content manager Luka Dukich says this is the first stop-motion work by any NBA team and so far the series has been their most popular piece of digital sponsored content. The Vine platform is perfect for the Bulls’ social media audience, as Dukich found that even on Facebook their average video view was seven seconds. There are now seven Vines in the 10-part series, and Dukich says there will be more projects like this coming in the very near future.