How Vevo Is Personalizing the Ad Experience with Brands Like Honda
By Melissa Martin • October 14, 2016
Vevo may not be a major TV network, but the music video platform’s viewership is several million people strong, making it a prime opportunity for advertisers look to reach audiences via new media. The personalized experience that viewers now get includes targeted ads and tailored music recommendations. Because Vevo specifically focuses on music videos, advertisers can customize their content to appeal to musically inclined customers.