Ikea Promotes Animal Adoption By Advertising Homeless Dogs In Its Showrooms
By Chelsea Lish • May 21, 2014An initiative by Ikea and agency DDB Singapore has led to a partnership with local animal shelters to promote adoption. They are placing life-sized cardboard cutouts of actual dogs up for adoption within the showrooms at Ikea, with unique QR-codes directing shoppers to the adoption site for more information.