Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery
By Lauren Stacy • June 30, 2016
Over time, Instagram has upped its ad offerings for retailers, from unveiling Shop Now buttons about a year ago to rolling out call-to-action buttons as recently as this month. Its ecommerce promos let visitors click through to an advertiser’s home page or specific product page. But the Facebook-owned platform has been reluctant to offer end-to-end commerce, complete with a shopping cart and users’ stored credit card information—capabilities its parent, Amazon, Google and now Pinterest offer merchants.