Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories
By Lauren Stacy • January 11, 2017
Instagram is emulating its parent company Facebook by experimenting with inserting video ads between Stories. Thus far, the platform has partnered with global advertisers such as Airbnb, Nike, Netflix, and ASOS to roll out the new feature. Separately, Facebook is also testing “mid-roll” video ads that will appear within videos shared by media companies on the platform. Both moves are indicative of Facebook looking at creative ways to increase the ad load within its apps and make money from streaming.