Instagram Quietly Launches Payments for Commerce
By Sara Shaw • May 4, 2018
Earlier this week, Instagram added a native payments feature to the app for some users. This allows people to add a credit card to their profile and start buying things without ever leaving Instagram or having to enter payment information. The first adopters are restaurants that are using the feature to allow users to book reservations. It is expected that this will increase impulse purchases, enticing big businesses to boost their ad spend. Read more in the article below about this integration and other major players.