Instagram Stories Launches TikTok Clone Reels in Brazil
By Travis Riffe • November 13, 2019Instagram is launching a video-music remix feature to finally fight back against Chinese social rival TikTok. Instagram Reels lets you make 15-second video clips set to music and share them as Stories, with the potential to go viral on a new Top Reels section of Explore. Just like TikTok, users can soundtrack their Reels with a huge catalog of music, or borrow the audio from another user’s video to create a remix of their meme or joke. Reels launched in Brazil yesterday, 11/12, on iOS and Android under the name “Cenas”, with potential to rollout in other countries if the new feature is successful.