Instagram Users Can Now Save Other People’s Photos for Later
By Lauren Stacy • December 16, 2016
Earlier this week Instagram launched an update that allows users to save posts in a private tab on their own profile. By clicking on the bookmark button in the lower right-hand corner of a post, users can collect and revisit photos or videos in a format resembling their own public feeds. Whether it be a gift idea or a new recipe, this feature allows advertisers’ content to remain relevant and easily accessible to consumers.