Instagram wants you to watch stories from accounts you don’t follow
By Hannah Wheeless • October 19, 2016
Instagram continues to develop its newly released Stories by expanding the feature to its customized Explore tab. Instagram’s new Stories feature allows users to create short 10-second videos that appear at the top of the newsfeed, almost identical to Snapchat’s already popular Snapchat Stories. Unlike Snapchat, Instagram stories can now be discovered on the explore tab, a section of the app that features personalized content based on the user’s behaviors and activity. This Instagram update helps brands become more easily accessible to their target audiences and yet again opens new ways for them to connect and engage.