Instagram’s Loki The Wolfdog And Mercedes Want You to Explore the Wild in VR
By Carlton Wilcoxson • March 4, 2016
Loki the Wolfdog is a famous Instagram dog profile (he’s currently just shy of a million followers). He and his owner, Kelly Lund—are stars of a VR ad campaign from Mercedes-Benz USA. The campaign shows off the extremely photogenic wolfdog as he sticks his majestic-but-still-also-adorable head out the window, as Lund drives a Mercedes as white as his pet’s undercoat—and the driven snow Loki plows through—through mountains laden with evergreen trees and the occasional rustic cabin.
The spot, which runs two minutes, is available in both a 2D variant and a 360º version that can be experienced either on a browser or on a VR device that gives you a wolfdog’s-eye-view of the landscape own Crested Butte, Colorado. It may not be quite the same as exploring the snowy peaks with your own wolfdog hybrid best friend—an experience that, as Lund explains it in his voiceover, sounds pretty amazing—but at the very least, it’s quite a bit warmer.