Jack In The Box Cooks Up Special Marketing Sauce Via Virtual Reality
By Lauren Stacy • July 22, 2016Known for its comedic and often strange TV commercials, Jack in the Box has begun testing the waters for virtual reality marketing. To create hype around its new Brewhouse Bacon Burger, the restaurant released two video teasers in which mascot, Jack, “goes undercover” with glasses and a mustache. The same day, a “VR Experience” was released that doubles as a 360-degree video with no headset required.