Jack in the Box lets Snapchat users turn virtual burgers into reality
By Jack Herbert • August 7, 2019
Jack in the Box is sponsoring an augmented reality (AR) lens on Snapchat that urges customers to customize virtual burgers. The branded AR experience is available in the Snapchat Lens carousel and is geotargeted to reach customers who are within the chain’s store footprint. The rear camera lens has the BurgAR game that gives customers a chance to create a customized burger, while the front lens camera lets people pose with the brand’s mascot riding a hot air balloon in the shape of a bacon double cheeseburger. Through August 18, the Jack in the Box AR experience gives people a chance to win prizes, including a chance to see their virtual burger creations added to its menu. Jack in the Box’s campaign plays on the popularity of AR lenses and filters that urge Snapchat users to share images with their friends.