Jack in the Box Returns to Virtual Reality
By Hannah Wheeless • November 23, 2016Jack in the Box plans to establish itself as a tech-savvy brand with the release of its second virtual reality video filled with dancing peppers and breakfast biscuit mountains. To promote its new “Brunchfest” menu, the brand called in the help of YouTube stars to take consumers inside the imaginary mind of Jack Box with a 360 music video. The brand hopes to continue exploring virtual reality to bring customers all the sights, tastes and smells of the ultimate Jack in the Box experience.