Jack in the Box Wants You to Crash Your Car (Figuratively Speaking)
By Melissa Martin • August 25, 2017
In its latest tech gimmick, Jack in the Box is introducing an online video game called Crave Crasher that lets fans take the wheel of their retro Crave Van. The QSR chain will promote items like their Munchie Mash-Ups along with the game. Jack in the Box plans to feature the game in their online and social marketing efforts, leaving TV spots devoted to product promotion.