Jeep is liberated from an ‘imposter’ emoji and celebrates with ‘#ThisIsNotJeep’ campaign
By Sara Shaw • October 11, 2019Until Apple’s most recent iOS update, iPhone users typing the word “Jeep” in a text would see an auto-populated emoji of a boxy blue car. This did not sit well inside the automaker, which referred to the emoji as “imposter Jeep vehicle.” But with Apple’s newest iOS update, the connection between “Jeep” and the emoji has been removed.
Jeep is celebrating with a lighthearted social media campaign by “#ThisIsNotJeep.” On its Twitter and Instagram channels the brand is imagining the frustration Jeep enthusiasts got when the pesky rogue emoji appeared. Jeep did not formally lobby Apple to be de-linked from the emoji, but has taken advantage of the iOS update to further connect with Jeep enthusiasts.