Kellogg’s enters the Esports industry in partnership with N3rd Street Gamers
By Jack Herbert • August 9, 2019
The Kellogg Company has entered the Esports industry through a new partnership with N3rd Street Gamers (NSG), to sponsor a set of Overwatch Esports tournaments via their Cheez-It Grooves product. “Partnering with a globally recognized brand like Kellogg’s is humbling and validates our model of providing national scale grassroots Esports marketing capabilities”, John Fazio, founder and CEO of N3rd Street Gamers said. N3rd Street Gamers is a national Esports infrastructure company based in Philadelphia. Kellogg’s is determined to promote the perfect snack to compliment gamers everywhere. Kellogg’s will be hosting “Gaming and Snacking” watch parties for the events in select Wal-Mart stores nationwide. The company will provide Cheez-It Grooves, Pringles, and Rice Crispy treat samples to shoppers/attendees watching the event.