Lenovo Is Sponsor and Punchline of Onion Web Series ‘Tough Season’
By Chelsea Lish • August 22, 2014
The Onion Labs, the in-house marketing and creative agency of The Onion, is helping Lenovo speak to millennials through their web series, “Tough Season,” about one man’s quest to become champion of his fantasy football league. The episodes will run on The Onion as well as a dedicated Lenovo site. Lenovo hopes to convey their sense of humor and a brand attitude that hits home with millennials.