Liberty Mutual Tries Novel Filming Technique in This Choose-Your-Own-Adventure VR Video
By Carlton Wilcoxson • March 14, 2016Virtual reality is not even six months old on Facebook, but brands are already finding creative ways to film and post 360-degree clips. On Thursday, Liberty Mutual launched its first VR campaign, and it picked Facebook as the go-to platform. The video is divided into four parts and starts out by asking, “If your car breaks down in the middle of the woods, what should you do?” Viewers then answer the question by tilting their phone around to scroll through three scenes. Each scene correlates to a different answer—”set up camp,” “wander through the woods” or “call roadside assistance.” Take a look at the link below.