Marketers Embrace March Madness with Campaigns, Promotions
By Sara Shaw • March 16, 2018
With the start of March Madness underway, many brands have jumped on the marketing bandwagon with special promotions during the NCAA tournament. As the official burger of the NCAA, Wendy’s has come up with many unique promotions, including, “the Easiest Bracket Ever,” an interactive experience on social channels. The experience encourages fans to pick Wendy’s, “Team Fresh Beef” and rewards them with exclusive offers. Read the article below for more unique promotions from brands like Buffalo Wild Wings and Powerade.