Marketers Weigh In on Periscope vs. Meerkat
By Matthew Lyle • March 27, 2015
Twitter released its live-streaming mobile app, Periscope, today, and media, agency and brand players agree it’s well positioned to challenge South by Southwest darling Meerkat. Meerkat made waves at the Austin, Texas, festival this month, picking up hundreds of thousands of users and becoming entangled in a brouhaha with Twitter.