McDonald’s is Putting Digital Content on its Coffee Cups in France
By Sara Shaw • December 7, 2018In a campaign via TBWA spanning over 1500 restaurants across France, the McDonald’s is printing QR codes on coffee cups and bakery products, incorporated as part of a design by illustrator Peter Strain, created using coffee instead of ink. Scanning the codes leads to digital content in five areas: sports, fashion, culture (cinema/music), news and gaming. The content is all housed on a digital platform called “Flash Stories by McCafé.”
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McDonald’s is hoping to entertain French McCafe customers in the amount of time it takes to drink a cup of coffee.
In a campaign via TBWA spanning over 1500 restaurants across France, the company is printing QR codes on coffee cups and bakery products, incorporated as part of a design by illustrator Peter Strain, created using coffee instead of ink.
Scanning the codes leads to digital content in five areas: sports, fashion, culture (cinema/music), news and gaming. The content is all housed on a digital platform called “Flash Stories by McCafé.” The mobile content is created by agencies DAN\Paris and TBWA\Else, which are running a dedicated studio that brings together authors, film makers, motion designers, community managers and more.
To promote the coffee cup stories, agency TBWA/Paris created a fun film trailer, which will be shown in movie theaters and will direct viewers to Flash Stories at the end.