McDonald’s Sponsored a Snapchat Bitmoji That Steals Your Coffee in Augmented Reality
By Sara Shaw • December 8, 2017
Earlier this week, McDonald’s and Snap partnered for the very first sponsored Bitmoji. The feature has the user’s personal 3D Bitmoji character stealing a cup of McCafé coffee and running off the screen with it. For McDonald’s, when going into innovative executions like this, they are less concerned with the success metrics, rather they take the opportunity to have fun, be successful and ultimately learn a lot along the way.