McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz
By Lauren Stacy • May 12, 2017In an attempt to appeal to its younger demographic, McDonald’s Sweden has created Beat Quiz, a game quizzing diners on the songs currently playing in the restaurant. The digital initiative provides interactivity and a distraction while orders are served, while also serving as a channel to encourage greater downloads of the app. Joel Brosjö, the company’s Chief of Experience, commented: “BeatQuiz lets McDonald’s guests engage with what’s going on in the physical restaurant, by creating an interactive digital layer on top of the restaurant space, in a way that is entertaining, engaging and scalable. Amid digitisation, the retail and hospitality sectors are undergoing a major shift, and BeatQuiz is a great example of the experiences brands need to bring to the table to stay on top.”