Media Buyers Applaud Canvas Ads in Instagram Stories, but Say There Are Limitations
By Melissa Martin • September 15, 2017
Advertisers can now feature promotions in an immersive format that will encourage Instagram users to engage more deeply with the brand. Canvas, a full-screen, video mobile ad format that was introduced on Facebook last year, will now be available in Instagram Stories. Experts predict that Canvas in Stories will result in higher engagement rates due to user familiarity with interactive vertical ad formats, even though Instagram does not currently support all Canvas features, such as 360-degree video.