Meet Vero: Why a Billionaire’s Instagram Alternative is Suddenly So Popular
By Sara Shaw • February 28, 2018
Launched in 2015, the social media app, Vero, has suddenly risen to the most popular app on the App Store over the past week. Vero is similar to Instagram, but it also allows users to post text and URLs, as well as recommendations for books, TV shows and movies. You can browse posts reverse-chronologically from connections, by type or by popular hashtag. The app is ad-free and eventually will rely on a small annual fee from users to make money. The reason for the sudden leap to the top spot in the App Store is unclear, but many believe that growing frustration with Instagram’s algorithm prompted many to download Vero.