Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go
By Lauren Stacy • July 15, 2016
The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. By leveraging the Pokémon Go phenomenon, the brand is able to take #smartspotting one step further with this treasure hunt-style activation on the platform.