Method Detergent Starts Selling a Fashion Collection
By Chelsea Lish • April 24, 2015Method, the eco-friendly soap and detergent maker, has teamed up with online fashion retailer Asos on a 10-piece fashion collection. But the clothes are actually part of a marketing campaign, themed “Style By Method,” to promote its latest product, 4x Concentrated Laundry Detergent. To drive awareness of the clothes and the detergent, Method has tapped style site Refinery29 to create sponsored content.