Millennials? Gen Z? Let’s Call Them Mobile Prodigies
By Melissa Martin • October 14, 2016
Younger generations spend 46% more time with mobile devices than TV, making it imperative that advertisers prioritize mobile spending to reach potential consumers. A recent report from AdWeek details considerations for “Mobile Prodigies,” the age group comprised of young mobile natives. Although these users spend an enormous amount of time on mobile devices, their preferences are incredibly particular. Read more in the link below.