Miller Lite’s New Campaign Asks People to Unfollow It on Social Media
By Travis Riffe • October 22, 2019Miller Lite is the latest brand trying to tap into social media addiction. As part of a new campaign in which it plugs itself as “the original social media,” Miller Lite says it will give a free beer to people who prove they have unfollowed the brand by texting a screenshot to a designated number. The campaign includes a designated TV spot dramatizing the “follow” culture and reimagines its classic, “It’s Miller Time” slogan. Miller Light will also take a two week break from posting on social media. Miller is looking to capitalize on the idea that while social media is great, it is not a replacement for hanging out in-person over a Miller Lite.