New Embedded Tweets Will Help Spread Twitter Farther
By Carlton Wilcoxson • October 23, 2015
On stage, Twitter product manager Michael Ducker explained, “You might be a witness to a breaking news event, and only have a dozen followers, but an embedded tweet can help the world see the story from your eyes. The embedded tweet is the modern day pullquote.”
But for Twitter, embedded tweets are about more than storytelling. They’re a way for Twitter to spread its reach beyond the 300 million-plus users already on the service. And those non-users that embedded tweets reach are crucial to Twitter’s future growth. Twitter says embedded tweets already reach a billion people worldwide monthly, even if those people aren’t seeing the tweeted photos, videos, or thoughts on Twitter itself.