New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs
By Chelsea Lish • October 22, 2014
VH1, Discovery Channel and Sony Masterworks are a handful of brands testing a new Q&A tool on Facebook powered through marketing platform BumeBox. Previously, the platform only gave marketers moderation and analytical tools to manage social chatter on Twitter. Opening up chats to Facebook will now allow marketers to manage significantly larger fan bases.