Not your father’s billboards: Interactive out-of-home is coming of age
By Hannah Wheeless • June 7, 2017Brands have begun transforming common billboards into an interactive space inviting consumers to be a part of the message. From National Geographic to Hershey’s, companies are turning billboards into opportunities for consumers to share and participate in the ad by integrating social media aspects as well as photo booths and real time video into the creative. This new way of thinking allows for brands to create a new personalized experience out of a classic platform.