Now WeChat Lets You Gift a Starbucks Coffee to Friends
By Lauren Stacy • February 15, 2017
Starbucks has a new promotion in China that lets people use the mobile app WeChat to send their friends coffees or gift certificates. What makes this rendition different though, is that WeChat’s not just a social platform–it’s also a massive channel for mobile payments in China. Sending someone a Starbucks latte is a new twist on WeChat’s virtual gifting games, and makes the brand the first retailer to use a social gifting feature on the app in this way.