Now You Can Order and Pay for Subway in Facebook Messenger
By Lauren Stacy • April 21, 2017Subway and Mastercard have partnered to create a chat bot that allows customers to order and pay for their sandwiches in Messenger. In a press conference, Mastercard said that the chat bot was made to communicate with consumers in an “authentic manner,” by asking questions like “wanna get toasty?” during the process. With over 1.2 million users, enabling customers to initiate and complete their purchases in Messenger is a great opportunity for brands to make buying their products easier and more convenient than ever before.