On Pinterest and Beyond, Mobile Shopping Options are Booming as the Holidays Near
By Carlton Wilcoxson • October 8, 2015
This year is already shaping up to be the holiday season of “Buy” buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce. Now, they have two new ways to push sales—through Pinterest and the mobile shopping app MikMak.
Pinterest reports that the shopping pins have been bringing in new customers that brands might not have found otherwise—although it should be noted that Buyable Pins are not built into Pinterest’s ads. Washington-based apparel brand Spool No. 72, for example, claims that 84 percent of its Pinterest shoppers are new shoppers.