Order’s Up for Pizza Hut’s Mobile Platform
By Brian Wheelis • November 5, 2013
That foundation has served Pizza Hut well, as mobile sales contribute nicely to the bottom line, and Masullo says they’ve grown by 4,000 percent in the last three years.
Improvements to the mobile app will likely contribute to that growth. For the 30 percent of customers that rely on mobile ordering with Pizza Hut, they can expect an enhanced experience with a simplified ordering flow that is GPS-enabled and based on best-practice mobile navigation and user experience.